Google Ads Hack to Target People Who Are Ready to Take Action
Whip out your Google ads keyword planner! We all know that setting up an advertising campaign can be a daunting task. If you are new to the digital space, you may find yourself overwhelmed, and making a few targeting errors. The Google ads platform can be a very complex tool with many functions and features. Google Ads is one of the most popular platforms for digital advertising because it has a wide reach and a variety of features. Aside from all of the great tactics you will learn, here is a simple Google ads hack to target people who are ready to take action.
Why You Should Advertise With Google Ads
Google Ads are a great option for businesses of any size. They are easy to set up and manage, and the Google Ads platform provides a variety of tools to help you get started.
Aside from social media and content creation, paid advertising is one of the best ways to generate leads for your business. It can be used as a way to promote your website or product or increase awareness of your brand.
Google Ads is one of the most popular platforms for paid ads on the web. Also, the ads are simple and straightforward. Therefore, It’s easy to measure performance with Google Analytics integration.
Google Ads is a great way to advertise your business. The best part is that it’s really easy to get started.
The benefits of using Google Ads are:
– It’s easy to set up and manage
– You can run ads on mobile devices or desktop computers
– You can customize the ads based on your audience’s location, age, and gender
Let’s Talk About Ad Groups & Targeting
An ad group is a set of ads that are targeted at the same audience. They are typically created by the same advertiser, but they could also be created by different advertisers if working on a team assigned to the same campaign.
An ad group contains keywords, placements, and audiences. An advertiser creates an ad group with one or more keywords to specify which ads should appear for those keywords in search results or on a site. These keywords can be modified to include any number of other targeting options, such as location, language, operating system and so on.
Ad groups are a great way to organize your ads. They let you create and manage ad campaigns for different audiences and interests so that you can deliver the most relevant experience to each person.
Google Ads Hack For Enhanced Targeting
Firstly, Is this REALLY a Google Ads hack? Well, no. But it sure does feel like it. This tactic, rather, is the substitution of certain broad keywords in replacement of action keywords. What is an action keyword? This is just a unique name we gave it. However, action keywords are simply more targeted keywords that people search when they are ready to move forward with the action you are planning for them to take. For example, our new client who shoots Boudoir photography. First, when they set up their original ad campaign, they used very broad keywords. Search terms like “sexy pictures”. If the goal is to drive conversions of those interested in booking a Boudoir shoot, this keyword should be alternated.
Instead, we should select an action keyword. What we did was replace “sexy pictures” with “Best boudoir photographers near me”. What this does is laser in on the objective. The user searching this term is actively searching for a boudoir photographer. However, not just any photographer. Undoubtedly, they are looking for the best. Based on this user’s search, they are already interested in booking a shoot. This doesn’t require any service education. They are a well-informed, hot lead, that is more likely to convert on the landing page. Try to use action keywords in your next Google Ads campaign!
